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As David Wisnia takes the reins of NESN, he already understands its unique relationship with a passionate fan base


As David Wisnia takes the reins of NESN, he already understands its unique relationship with a passionate fan base

“Even in the short time I’ve been here, there’s a real demand for the content, a real passion for the content and the community that surrounds these teams and brands is amazing. When you put it all together, you have a great opportunity to continue to grow.”

Wisnia jokes that he’s a “recovering lawyer” because he got his start in the media industry by handling rights and distribution deals at Fox Sports, among other things. However, as an executive at premium companies including CBS and MGM Studios, he has a broad and impressive range of sports and entertainment experience. He came to NESN from global management consultancy Alvarez & Marsal, where he served as Managing Director.

Here are some thoughts from Wisnia on specific topics relevant to NESN viewers:

globe: The be-all and end-all of NESN are, of course, the live broadcasts of the Red Sox and Bruins games. NESN is producing some supplemental programming now, but is there any chance we’ll see new shows focused on the Red Sox and Bruins?

Wisnia: We have really iconic, strong brands with the Red Sox and Bruins, so the question becomes, ‘How do we build those brands?’ We’ve already built audiences and viewership, so how do we add to that? How do we build on this? For example, how do we attract new audiences during our dayparts and look at other parts of our schedule that present an opportunity?

I’ve already held many meetings about how to create more touchpoints around these brands. Of course, you want to make sure that your economics are right and that there is a critical mass of audience that justifies investing in this type of content. But new shoulder programming is definitely something we’re considering.

globe: MLB Commissioner Rob Manfred has suggested that baseball needs a national rather than regional strategy when it comes to each team’s broadcasts. With its tightly knit ownership structure and large market, NESN is in a strong position compared to most regional sports networks. What do you think about the state of RSNs and the status of NESN in this landscape?

Wisnia: Taking a step back, I think the entire sports entertainment ecosystem is in transition. Whether it’s theater, cable, sports or general entertainment, everyone evolves and those transitions are ugly. Honestly, it’s just an ugly time. But I think we are in a different position. We are unique in that you know we own the intellectual property. Therefore, we have tremendous flexibility in how we want to monetize it and maximize the value of NESN to our fan base. I think that’s what sets us apart.

As far as nationalization goes, I think the Red Sox, Yankees, Dodgers, Cubs, the big teams, would be exceptions there. Given that we currently have significant profitable businesses, it would have to be pretty compelling for us to consider any sort of move.

It doesn’t take a long look at NESN’s home in Watertown to see which two teams are at the heart of their strategic mission.Lane Turner/Globe Staff

globe: I think if you were to survey NESN viewers about their frustrations, you would get some common answers: bugs with the NESN360 app, a rush of commercial breaks especially during Red Sox broadcasts, too many commercials and readings overall. What would you say to viewers who are frustrated with certain aspects of the NESN experience?

Wisnia: Look, I say this, and it’s been consistent throughout my entire career: customer experience comes first. It has to be seamless, it has to be smooth, it has to be easy for them. There are many ways to use up their time and money, so we need to make it as easy and as enjoyable as possible for them. That’s at the top of my list: making sure we do that, day in and day out.

globe: Jack Edwards and Andy Brickley were together in the Bruins broadcasts for 19 years, with Judd Sirott succeeding Jack this year. For a long time, Red Sox fans had Jerry Remy and Dennis Eckersley as analysts, followed by Don Orsillo and then Dave O’Brien as analysts, but things have been more chaotic in that booth lately and there have been more voices. What do you think about consistent, familiar voices in the booth?

Wisnia: It’s definitely something that’s on the radar in the conversations I’m having with our production team. I think some consistency across the board is valuable. It goes back to broadcast television. People get used to habits, they get used to habits, and it is a comfort to always watch the same channels. That’s true for local news, and I think that’s true for sports too. Not that we don’t feel like creating variety, trying new things and experimenting, but as we move forward I think it’s important to maintain consistency in the broadcast booth.


Chad Finn can be reached at [email protected]. Follow him @GlobeChadFinn.

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