Retailers and industry groups are sounding the alarm that President-elect Trump’s proposed tariffs could lead to higher prices. But officials at TJ Maxx’s parent company disagree, saying the discount retailer could actually benefit.

TJX Companies Inc. CEO Ernie Herrman said in a conference call with analysts Wednesday that “chaos” in the market usually represents an “opportunity for us.”

His comment addressed the question of whether tariffs could benefit the budget department store’s business model.

TJX Companies, Inc. also owns Marshalls, HomeGoods, HomeSense and Sierra.

Under the proposals, a general tariff of 10-20% could be imposed on imports from all other countries, and an additional tariff of 60-100% could be imposed specifically on imports from China.

“Manufacturers could introduce goods sooner,” Herrman said. “This could actually create even more product availability for us at advantageous prices because we can exploit this opportunistically.”

Herrman declined to speculate on what will happen, but said that if tariffs are imposed, the company is “secure to ensure that we maintain our value differential” between its competitors. Regardless of what happens with the tariffs, the company will ensure that its “values ​​are proportionately below them, as they always have been,” Herrman said.

If a brand faces tariffs on a particular category that force it to raise prices, and those higher prices are passed on to other retailers, the price of that particular item could slightly increase, according to Herrman. However, he said: “The difference in value that we have compared to the competition will never be an issue.”

The comments follow Walmart Chief Financial Officer John David Rainey’s comments that proposed tariffs could lead to higher prices for customers.

“Tariffs will be inflationary. There’s no denying that,” Rainey said during an interview with Liz Claman on “The Claman Countdown” on Thursday. “It is likely that consumers will pay more for the items they are paying for and to which these tariffs apply.”

In a statement to FOX Business, a Walmart spokesperson said the company remains “concerned that significantly increased tariffs could result in higher costs for our customers while they are still feeling the remnants of inflation.”

Executives are not speculating how much prices will rise or which products will be affected if this proposal is implemented.

However, the National Retail Federation (NRF), the largest U.S. retail group, estimated in a recent study that Trump’s proposed new tariffs could cost American consumers between $46 billion and $78 billion in purchasing power annually.

The NRF also said six categories of goods were affected, including clothing, toys, furniture, household appliances, shoes and travel items.

Some U.S. manufacturers may benefit from the tariffs, but the gains to U.S. producers and the Treasury would not outweigh the overall losses to consumers, the trade group said.