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Hoda Kotb reveals secret sign for Jenna Bush Hager at Macy’s Thanksgiving Day Parade


Hoda Kotb reveals secret sign for Jenna Bush Hager at Macy’s Thanksgiving Day Parade

Hoda Kotb and Jenna Bush Hager have a plan for the 2024 Macy’s Thanksgiving Day Parade.

“Last year, Hoda and I came up with this secret symbol: Hoda brushed his teeth with his finger,” Bush Hager, 43, said on Wednesday’s episode of “Today With Hoda & Jenna.”

Kotb, 60, added that the symbol was an “indicator that I was thinking about Jenna.”

Jenna Bush Hager shared Hoda Kotb’s secret symbol last year. Instagram/jennabhager

This Thanksgiving will be the last holiday the co-hosts of “Today’s” fourth hour celebrate on air, as Kotb will be leaving the show in early 2025.

The host shared that she had planned another sweet signal for the parade.

“I thought, ‘What could this be?’ And it could only be one thing,” Kotb said, noting that she will be mimicking a dance move from Matt Rogers’ “RockaFellaCenta” music video.

Hoda Kotb and Jenna Bush Hager on Wednesday, April 3, 2024, Nathan Congleton/NBC via Getty Images

In the song, Rogers, 34, sings, “I wanna see Jenna Bush Hager come out of the building / ‘Cause she works there.” As he recites the lyrics in the music video, his “Las Culturistas” podcast co-host Bowen Yang shakes his voice. arms while dancing with Kotb and Bush Hager.

“So whenever I see Jenna, I go like this (Dances),” she continued before making a move. Bush Hager echoed her best friend’s sentiments: “We’re in this together. It’s kind of our call sign.”

And Bush Hager will surely remain glued to the television after missing Kotb’s gesture last year.

“Our (Christmas) tree fell over at the beginning of the parade with all this stuff on it,” the presenter admitted. “I had interrupted (the parade) because I was looking for (Hoda’s signal) and someone texted me (social media users said), ‘Hey Jenna, go, go.’ She did it, she did it.’ So we had to watch.”

Hoda Kotb and Jenna Bush Hager on Thursday, September 26, 2024. Nathan Congleton/NBC via Getty Images

Bush Hager shared a sweet greeting on social media, posting a screenshot of Kotb pretending to wipe lipstick from her teeth that was broadcast at last year’s parade.

“What a true @hodakotb! “Your secret sign!!!” she captioned her 2023 Instagram post.

A month later, Rogers and Yang, 34, appeared on Hoda & Jenna to perform their sassy holiday song live.

“Tis the season for giving, people. I’ll give you a theme song. I’m like, ‘What can I do to give back to the culture?'” Rogers told the duo when discussing what inspired his track. “I walk through Rockefeller Center, the most majestic place in the city. And I thought, ‘RockaFellaCenta.’ I think it just popped into my head. I thought, ‘Let me put this on a full-length album.'”

Kotb started hosting “Today’s,” the first fourth weekday morning, in 2007, and reflected on her decades-long career at the network in an emotional letter after announcing her departure earlier this year.

Hoda Kotb and Jenna Bush Hager attend NBC’s 2024 “Today” Halloween Celebration. Getty Images

“My time at NBC was the longest professional romance of my life,” she wrote at the time. “But only because you accompanied me on this 26-year adventure. Looking back, the math is crazy. 26 years at NBC News – ten years at “Dateline”, seven at the seven o’clock hour, sixteen at the ten o’clock hour.”

“I imagine your faces and your families and how you have lifted me up and inspired me,” Kotb noted. “This is my heart singing. So many of my professional relationships have become some of my most treasured friendships.”

Although she’s been thinking about moving “for a while,” she realized she’s truly ready for a change in her life.

Al Roker, Savannah Guthrie, Hoda Kotb. Cara Howe/NBC via Getty Images

“My 60th birthday celebration at the Plaza felt like a transformation,” Kotb concluded. “Like a huge, happy one Yes, that’s you! I saw it all so clearly: my broadcasting career was more than meaningful, a new decade of my life lies ahead of me and now my daughters and my mother need and deserve a bigger piece of my time pie. I will miss you all dearly, but I am ready and excited.”

The presenter then spoke openly about her decision on television.

“I realized that at 60 it was time for me to turn the page and try something new,” she said through tears. “I remember standing outside looking at this beautiful group of people with these beautiful signs and I thought, ‘This is what the peak of the wave feels like to me.’ And I thought it couldn’t get any better and decided this was the right time for me to kind of move on.”

Hoda Kotb at Rockefeller Plaza, NYC. September 26, 2024. ZUMAPRESS.com

Kotb, who is mother to daughters Haley, 7, and Hope, 5, admitted that this pivot is intended to help her focus more on her family.

“Obviously I had my kids late in life, and I thought they deserved a bigger piece of my time than I did,” she continued. “I feel like we only have a limited amount of time. And despite all that, this is the hardest thing in the world.”

Craig Melvin will succeed her as co-host of Savannah Guthrie’s “Today,” and the fourth hour will then become “Today With Jenna & Friends.” Rotating guests will continue to host until Kotb’s replacement is selected.

The 98th Macy’s Thanksgiving Day Parade airs Thursday, November 28th at 8:30 a.m. ET on NBC and Peacock.

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