getz d. (2007). event studies theory research and policy for planned events. routledge

2 min read 22-11-2024

getz d. (2007). event studies theory research and policy for planned events. routledge

Getting Started with Getz's "Event Studies: Theory, Research, and Policy for Planned Events" (2007)

Getz's Event Studies: Theory, Research, and Policy for Planned Events (2007) is a seminal work in the field of event management. This article provides an overview of the book's key themes and its enduring relevance for researchers and practitioners alike. Whether you're just beginning your journey into event planning or are a seasoned professional looking to deepen your understanding, this guide offers a starting point for engaging with Getz's influential text.

Understanding the Scope of Getz's Work

The book delves into the multifaceted nature of planned events, moving beyond simple event planning and encompassing a broader theoretical framework. Getz meticulously explores the social, economic, and political impacts of events, providing a robust foundation for understanding their significance within their respective contexts. The book isn't simply a "how-to" guide; it's a deep dive into the theoretical underpinnings of event management.

Key Concepts Explored in "Event Studies"

Several core concepts form the backbone of Getz's argument. These include:

Event impact: Getz emphasizes the far-reaching effects of events, both positive and negative, on communities and economies. He encourages a comprehensive assessment of these impacts before, during, and after an event.
Stakeholder management: Successful event planning necessitates careful consideration of all stakeholders, from organizers and participants to local residents and businesses. The book stresses the importance of collaboration and effective communication.
Event legacy: Getz highlights the enduring impact of events, extending beyond their immediate duration. He explores how events can contribute to positive social, economic, or environmental change. This long-term perspective is crucial for sustainable event planning.
Policy implications: The text delves into the role of policy in shaping event development and management. It analyzes how regulations and planning frameworks can either facilitate or hinder successful events.
Research methodologies: Getz provides valuable insights into appropriate research methods for studying events, offering guidance on data collection, analysis, and interpretation. This section is particularly helpful for academics and researchers in the field.

The Significance of Getz's Contribution to Event Management

Getz's work stands out due to its comprehensive approach. He seamlessly blends theoretical frameworks with practical considerations, making it applicable to a wide range of events. This integrative approach has significantly influenced event management education and practice, shaping the way events are conceptualized, planned, and evaluated. His emphasis on long-term planning and stakeholder engagement remains highly relevant in today's complex world.

Applying Getz's Principles in Practice

The book's practical implications are numerous. It provides valuable tools and frameworks for:

Strategic event planning: Applying Getz's principles helps develop comprehensive strategies aligned with wider community objectives.
Risk management: Understanding potential impacts allows for proactive mitigation strategies.
Evaluation and impact assessment: Getz’s emphasis on comprehensive evaluation assists in demonstrating the return on investment and overall societal contribution.
Policy development: The text can inform the creation of effective policies that support sustainable and beneficial events.

Conclusion: A Lasting Impact

Getz's Event Studies is more than just a textbook; it's a foundational resource for understanding the complex world of planned events. Its comprehensive approach, insightful analysis, and practical recommendations continue to inform both academic research and professional practice. By studying this work, event professionals can significantly enhance their understanding of the broader implications of their work, leading to more effective and sustainable event management practices. This book remains a vital tool for anyone serious about event planning and its impact.