getz d. & page s. j. (2020). event studies theory research and policy for planned events. routledge

Sophia

3 min read

·

22-11-2024

1

0

Share

Introduction:

Getz and Page's 2020 book, "Event Studies: Theory, Research, and Policy for Planned Events," offers a comprehensive overview of event studies within the context of planned events. This article explores the key themes and contributions of this important text, examining its relevance to researchers, practitioners, and policymakers in the events industry. Understanding event studies is crucial for effective planning, evaluation, and future policy decisions regarding events of all scales.

Key Concepts Explored in Getz & Page

The book systematically builds a foundation for understanding event studies. It moves beyond simple event impact assessments, delving into the theoretical underpinnings and methodological rigor necessary for robust research.

1. Defining the Scope of Event Studies

Getz & Page meticulously define the field of event studies, differentiating it from related areas like tourism and economic impact studies. They emphasize the multidisciplinary nature of the field, drawing upon sociology, economics, psychology, and political science to fully understand events' multifaceted impacts. This broad perspective is crucial for understanding the complex interactions between events and their host communities.

2. Theoretical Frameworks for Event Analysis

The authors explore various theoretical frameworks applicable to event studies. These include:

• Social exchange theory: Examining the reciprocal relationships between events, participants, and host communities.
• Place branding and image: Analyzing how events shape perceptions and contribute to a destination's identity.
• Stakeholder theory: Considering the diverse interests and perspectives of various groups affected by events.
• Resource dependence theory: Exploring how events rely on and impact different resources within a community.

Understanding these theories allows researchers to develop more nuanced and comprehensive analyses of event impacts.

3. Methodological Approaches in Event Research

The book provides a detailed discussion of the various research methodologies used in event studies, including:

• Quantitative methods: Employing statistical techniques to measure economic impacts, visitor numbers, and other quantifiable variables.
• Qualitative methods: Using interviews, focus groups, and case studies to explore subjective experiences and perceptions.
• Mixed-methods approaches: Combining quantitative and qualitative methods for a more holistic understanding.

The authors emphasize the importance of selecting appropriate methodologies based on research questions and available data.

4. Policy Implications of Event Studies

Getz & Page directly address the policy implications of event studies. The research presented can inform decision-making related to event bidding, planning, funding, and legacy. The book highlights the need for evidence-based policy to maximize the positive impacts of events and mitigate potential negative consequences.

How Getz & Page's Work Advances the Field

This book significantly advances the field of event studies by:

• Providing a comprehensive framework: It integrates various theoretical perspectives and methodological approaches, offering a holistic understanding of event impacts.
• Highlighting the importance of rigorous research: It emphasizes the need for robust methodologies to ensure credible and reliable findings.
• Addressing policy implications: It directly connects research findings to practical policy recommendations, bridging the gap between theory and practice.
• Encouraging multidisciplinary collaboration: It emphasizes the need for collaboration across different disciplines to fully understand the complex dynamics of events.

Conclusion: The enduring relevance of Getz & Page's work

"Event Studies: Theory, Research, and Policy for Planned Events" serves as an essential resource for anyone involved in the planning, research, or policy-making related to planned events. The book's comprehensive approach, combined with its focus on rigorous methodology and policy implications, establishes it as a landmark text in the field. By integrating diverse perspectives and methodologies, Getz and Page have created a valuable resource for future research and informed decision-making within the events industry. The emphasis on evidence-based policymaking ensures the long-term sustainability and positive impacts of events worldwide. This book is not just a valuable resource for academics but also a practical guide for event professionals and policymakers seeking to maximize the benefits of planned events.